Google Business Profile optimisation involves improving how your business information appears and is maintained across Google Search and Maps.I review your existing profile, identify missing or inaccurate information and prioritise improvements based on your business and local competition.
I start by examining the information already available on your listing.
On the local business profiles I review, common problems include unsuitable categories, incomplete service details and information that does not clearly explain what the business offers.
Choosing the right primary category helps Google understand the main purpose of your business.
For example, a Cardiff roofing contractor should not select a broader category simply because it appears to have more searches.
I review the business’s actual services and select appropriate categories supported by Google’s available options.
I also help organise service information so potential customers can understand what you provide before visiting your website.
Your Google Maps listing should represent your real business accurately.
I review whether your business details, website and service information are consistent and suitable for your business model.
For businesses that visit customers, such as plumbers or electricians, I consider the appropriate service-area settings.
A business serving CF24 does not need to claim an office in every Cardiff neighbourhood to become relevant to local customers.
Google Maps rankings depend on factors including relevance, distance and prominence. Profile optimisation can improve the information Google uses, but it cannot remove the influence of location or competition.
A complete profile helps potential customers make an informed decision.
I can provide guidance on relevant business photographs, accurate opening hours, service details and review management.
Genuine customer reviews can help people assess a business. I recommend ethical review requests and appropriate responses, never purchased reviews or misleading incentives.
Regular updates should communicate useful information, such as changed opening hours or service availability, rather than publishing content only to appear active.
Google My Business, now called Google Business Profile, helps eligible businesses manage how they appear in Google Search and Maps.
For many local customers, the business listing is one of their first contact points.
I focus on helping your profile answer those practical questions.
The objective is not simply more profile views. It is making your business easier to find and easier to contact when somebody needs your services.
I follow a structured process, but the recommendations depend on your profile, business and competitors.
01
Step 01
I review what you offer, where you operate and which customers you want to attract.
I also check whether your business is eligible for a Google Business Profile and which profile settings fit its operating model.
02
Step 02
I examine categories, services, contact information, profile completeness and local competition.
I identify what needs correcting and what could better explain your business.
03
Step 03
I prioritise category choices, business descriptions, services, opening hours and other relevant profile fields.
All information should represent your actual business.
04
Step 04
Your website and Google Business Profile should communicate consistent information.
I review relevant landing pages, internal links, local search intent and suitable structured data.
05
Step 05
Where access is available, I review relevant Google Business Profile performance information, such as interactions and calls.
I use that information alongside website data to understand which areas may need further improvement.
I am UK-based in London and work with businesses across the UK, including Cardiff.
My approach goes beyond filling in profile fields. I consider how customers discover your business, what information they need and whether your website supports the services your profile describes.
I also explain my recommendations clearly. You should understand why a category matters, when a service-area change is appropriate and which improvements are worth prioritising.
“A Google Maps ranking only matters when it helps the right customers find your business, trust what you offer and take the next step.”
You are not simply hiring someone to fill out your Google Business Profile.
You are working with an experienced SEO consultant who understands how local visibility connects with website quality, business information and customer trust.
Some businesses benefit from ongoing profile management, while others may only need an initial audit and correction of important issues.It depends on how frequently your business information changes, local competition and the work required. Ongoing management may include:
I do not recommend ongoing work simply because another month has passed. The scope should have a clear purpose and match your business requirements.
Your Google Business Profile is one part of your local search presence.
Your website, service pages, business information, customer reviews and other relevant sources also help search systems understand your business.
I consider how these signals work together, including opportunities to improve content clarity and implement appropriate schema.org structured data.
My experience with AEO, GEO and Entity SEO also helps me assess how clearly your business is described for search and AI systems.
ChatGPT, Gemini, Perplexity and Google AI Overviews may use different information and systems to generate answers. A Google Business Profile does not guarantee that your business will appear in those answers.
Strong SEO foundations still matter.
The cost depends on your existing profile, business requirements and the amount of work involved.
A business with an accurate, established listing may need focused improvements. Another business may require a more extensive audit, website changes and ongoing local SEO support.
I prefer to review the situation before recommending a scope.
[ADD: Confirmed Google Business Profile optimisation pricing]
I will not guarantee the number one position in Google Maps or inclusion in Google’s local three-pack.
I will not promise a particular number of calls or customers.
I also cannot guarantee that AI platforms will recommend your business.
Google controls local rankings, and AI platforms control their own responses. My role is to improve the factors within your control and explain what the available performance data shows.
You can explore my previous SEO work through my SEO case studies.
