Your website may explain what your business does, but that does not mean it answers the questions customers ask on Google.A Cardiff plumber needs service pages that address local problems. A dental clinic needs clear treatment information. An ecommerce store needs product content that helps shoppers decide what to buy.I help businesses create and improve website content around those real searches.
I am Hridoy Chowdhury, a UK-based SEO Consultant, AEO, GEO and AI Search Specialist. I work with businesses across the UK, including Cardiff.With 7+ years in SEO and 3,500+ completed projects, I focus on content that connects search visibility with qualified visitors, trust and enquiries.
I create content strategies and on-page recommendations around your business, customers and competition.Good SEO content should explain your services clearly while making it easier for search engines to understand each page.
Your service pages should show customers exactly what you offer, who you help and how they can contact you.
I research the search intent behind each service and organise the content around the information potential customers need.
A roofer in Roath may need separate pages explaining roof repairs and roof replacement. Those searches represent different customer requirements.
I would rather create two useful pages than force unrelated services into one keyword-heavy page.
On-page SEO improves how individual pages communicate their subject to visitors and search engines.
I review page titles, meta descriptions, headings, content structure, relevant keywords and internal links.
I also consider image alt text and structured data where appropriate.
Adding a keyword repeatedly does not make content better.
The page should satisfy the searcher’s needs first, while giving Google a clear understanding of the topic.
Good SEO copywriting connects relevant search terms with persuasive, accurate information.
I focus on explaining what makes a service useful, addressing potential concerns and helping visitors understand the next step.
For example, a Cardiff accounting firm may need to explain which businesses it serves, what its accounting services include and how someone can arrange a consultation.
The goal is not simply more words. It is better communication with the right audience.
Publishing content without a plan can waste time and money.
I review your existing pages, relevant keywords and competitors to identify useful content opportunities.
This may include improving service pages, creating supporting articles, addressing missing search topics or consolidating overlapping pages.
I prioritise content based on relevance, search intent and business value rather than search volume alone.
I work with local businesses, ecommerce websites, SaaS companies, startups and professional service providers.
Different businesses need different types of content.
I work with businesses serving Cardiff city centre, Roath, Cathays, Canton, Pontcanna, Cardiff Bay and surrounding areas.
A business targeting customers throughout the UK may need a broader content strategy rather than adding Cardiff keywords to every page.
Clear service pages for plumbing, electrical work, roofing and home services.
Informative treatment pages that answer patient questions accurately.
Content explaining services, eligibility, processes and consultation options.
Product descriptions, category content and buying information.
Commercial landing pages and content addressing customer problems.
My process begins with understanding the business before deciding what content should be written or improved.
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Step 01
I review your services, customers, target locations and commercial goals.
I also identify what a valuable conversion means for your business, whether that is a call, appointment or purchase.
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Step 02
I examine what customers search for and the types of pages Google displays.
This helps determine whether a keyword needs a service page, product page or informational article.
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Step 03
I examine your current pages for missing information, weak headings, overlapping topics and internal linking gaps.
Sometimes improving an existing page is more valuable than creating another.
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Step 04
I organise page topics, headings, relevant information and calls to action.
Content should be readable, accurate and structured around genuine customer needs.
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Step 05
Where data is available, I use Google Search Console and relevant analytics to assess visibility, organic clicks and customer actions.
I use those findings to identify which pages need further improvement.
I am UK-based in London and work with businesses across the UK, including Cardiff.On the websites I review, I often find pages written around keywords rather than customer needs. The content may mention a service several times without clearly explaining what the business actually provides.
My approach is to make content more useful while maintaining clear search relevance.I explain my recommendations so you understand why a page needs improvement and how it supports your wider SEO strategy.
“Good SEO content should help the right people find your business, understand what you offer and feel confident about contacting you.”
You are not hiring someone to add a few keywords to your Shopify product titles.
You are working with an SEO consultant who understands how ecommerce search intent, website structure, technical performance and useful product information connect.
Clear, useful content can support how search and AI systems understand your business.I work across Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO) and Entity SEO.
I focus on accurate service information, direct answers to relevant questions, clear authorship and consistent business entities.
These foundations can help make your content easier to understand across Google Search, Google AI Overviews, ChatGPT, Gemini and Perplexity.
AI search optimisation builds on traditional SEO rather than replacing it.
No content strategy can guarantee inclusion in an AI-generated answer.
Pricing depends on the number of pages, research requirements, existing content quality and level of optimisation required.
A small local business may need improvements to a few core service pages. A larger website may require extensive content auditing, planning and ongoing optimisation.
I recommend a scope based on your business rather than a fixed word-count package.
I will not guarantee number one Google rankings, specific traffic increases or inclusion in AI-generated recommendations.
Google controls search rankings, and AI platforms determine their own responses.
I focus on useful content, clear search intent and improvements that support your business objectives.
You can review examples of my previous SEO work on my SEO case studies page.
If your website attracts the wrong visitors, important service pages receive little organic traffic or your existing content is not generating enquiries, I can help you identify what needs attention.We can discuss your current website, target customers, content gaps and SEO priorities.
Let’s identify how better website content can help more relevant customers find and understand your business.
