My generative engine optimisation Cardiff services help businesses improve how clearly their brands, services and expertise are understood by AI search systems. I combine GEO, entity SEO, content strategy and technical optimisation to support brand visibility in AI search, including ChatGPT, Gemini, Perplexity and Google AI Overviews, without guaranteeing mentions or recommendations. Your business might appear in traditional Google search results but still be difficult to discover when potential customers ask AI tools about relevant services.Someone researching Cardiff accountants may ask an AI assistant to compare providers. A business owner looking for software might ask for suitable products and their differences.These searches often involve more than a list of website links.I help businesses improve the information that search and AI systems can discover and interpret.
I am Hridoy Chowdhury, a UK-based SEO Consultant, AEO, GEO and AI Search Specialist. I work with businesses across the UK, including Cardiff.
With 7+ years in SEO and 3,500+ completed SEO projects, I focus on useful content, clear business information and the technical foundations that support online discoverability.
I examine how clearly your website communicates your business identity, services and expertise.
Large language models can process information about businesses, products and services from a variety of sources.
I focus on making your published business information consistent and understandable.
This includes clearly explaining who your business is, what it offers, who it serves and where it operates.
For example, a Cardiff accounting firm should clearly distinguish its bookkeeping, tax and advisory services rather than relying on a vague homepage description.
Relevant schema.org structured data can also help supported systems interpret certain website information. It does not guarantee that an AI model will use or cite that information.
Useful content gives customers and search systems more context about your services.
I review whether your website answers relevant questions accurately and whether important topics are missing.
My recommendations may involve improving service pages, adding supporting explanations, clarifying expertise or reducing repetitive content.
I do not recommend publishing hundreds of artificial question pages to target every possible AI prompt.
The priority is information that helps genuine customers make informed decisions.
I review relevant questions customers may ask ChatGPT, Gemini, Perplexity or other AI search tools about your industry.
This can help identify whether your business information is clear, whether competitors are being discussed and which topics require better coverage.
A mention in one AI answer does not mean your business has a permanent position.
I treat these observations as research signals rather than guaranteed visibility metrics.
GEO, SEO and AEO have overlapping foundations, but they place emphasis on different parts of search discovery.
Improving website visibility in organic search results
Making relevant information easier to retrieve and present as answers
Improving how brands and content are understood and represented in generative AI responses
I do not recommend abandoning conventional SEO for GEO. A business with indexing problems, unclear service pages or poor technical accessibility needs those issues addressed. Search systems still benefit from useful content, clear entities and credible information.
I use a practical process based on your business, website and customer research behaviour.
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Step 01
I review your services, target market, website and business goals.
I also consider which customer questions are relevant to AI-assisted research.
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Step 02
I assess technical accessibility, content quality, internal linking and entity information.
Where suitable, I examine relevant AI search responses to identify patterns and gaps.
03
Step 03
I review missing information, unclear service descriptions and opportunities to improve topical relevance.
Not every business needs additional content. Some benefit more from improving existing pages.
04
Step 04
Depending on the agreed scope, I recommend changes to content, structured data, authorship information and business consistency.
These improvements should be useful to visitors, not written only for AI systems.
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Step 05
I review available search performance data and relevant AI search observations.
Where appropriate, I also examine referral traffic and enquiries from AI discovery sources.
AI platforms provide different levels of reporting, so I explain what can and cannot be measured reliably
I am UK-based in London and work with businesses across the UK, including Cardiff.
On websites I audit, I often find that important information is spread across different pages without clear relationships.
My approach is to make that information easier to find, understand and verify.I also explain what I recommend and why, including where the evidence for a particular GEO tactic remains limited.
“AI visibility should begin with a business that is clearly understood and genuinely useful to customers. I focus on building those foundations rather than promising control over AI answers.”
You are not simply hiring someone to insert your brand name into AI-focused content.
You are working with an experienced SEO consultant who understands the relationship between technical SEO, content quality, entity information and AI search.
GEO may be particularly relevant when customers use AI tools to research providers, compare products or understand specialist services.
I work across local businesses, professional services, ecommerce, SaaS, B2B and startups.
A clinic serving Cardiff Bay may need clear service and provider information. A SaaS business may benefit from detailed product explanations and comparisons.
A plumber serving Roath and Cathays still needs strong local SEO and accurate service information, rather than relying on AI discovery alone.
I assess GEO opportunities in the context of how your customers actually search.
GEO pricing depends on your website, existing SEO condition, content requirements and the scope of analysis.
Some businesses need a focused GEO and entity audit. Others may require technical SEO improvements, content restructuring and broader search optimisation.
I recommend work based on your actual requirements.
I will not guarantee that ChatGPT, Gemini, Perplexity or Google AI Overviews will mention, cite or recommend your business.
I will not promise fixed AI visibility rankings or a particular increase in enquiries.AI platforms control their responses, and their systems and information sources can change.
I focus on improving the information within your control and measuring meaningful outcomes where reliable data is available.You can review examples of my previous SEO work through my SEO case studies.
