I begin by understanding what your business sells, who your customers are and which searches matter commercially.
A plumber serving Roath and Canton needs a different strategy from a SaaS company selling across the UK.
I review existing visibility, competing websites, keyword opportunities and the quality of important landing pages.
The result is a set of priorities based on your circumstances, not a fixed SEO checklist
Technical problems can prevent valuable pages from performing properly.
On websites I audit, I often find important pages receiving too little internal linking or search engines encountering unnecessary URL variations.
I distinguish problems that deserve immediate attention from minor warnings with limited commercial impact.
For Cardiff businesses serving customers locally, visibility in Google Search and Maps can influence enquiries.
I review Google Business Profile information, service areas, relevant local keywords and website location signals.
For example, an electrician serving CF24 may benefit from stronger electrical service pages and accurate business information rather than targeting unrelated national keywords.
I also consider how customers move from a local search result to making contact.
Your pages should match what potential customers actually want.
I review keyword targeting, service page structure, customer questions and content gaps.
Sometimes an existing page needs clearer information. Sometimes two different services deserve separate pages.
I do not recommend publishing articles simply to increase the number of pages on your website.
I also work with ecommerce, SaaS, B2B and B2C businesses.
For Shopify and WooCommerce stores, priorities may involve collection pages, product information, indexing and internal linking.
For SaaS companies, the work may focus on technical accessibility, commercial topics and explaining products clearly.
The strategy follows your business model.
Working with an independent consultant can be suitable when you want direct communication with the person responsible for your SEO strategy.
A larger agency may be more appropriate if you require multiple marketing disciplines delivered by a large team.
I do not assume working with a consultant is automatically better than hiring an agency. The decision should depend on your requirements, budget and the support you need.
I work directly with businesses to understand their problems and develop sensible priorities.
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Step 01
I review your website, services, market and existing search performance.
I also discuss what a valuable enquiry or conversion means for your business.
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Step 02
I examine relevant keywords, competing websites, technical issues and important pages.
Where access is available, I use Google Search Console and analytics information to understand performance.
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Step 03
I prioritise recommendations according to their likely impact, business value and implementation requirements.
Fixing an indexing issue on a major service page may be more useful than publishing five additional blog articles.
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Step 04
Depending on the agreed consultancy scope, I can advise on or assist with technical fixes, on-page SEO, content planning and other relevant improvements.
I explain the work so your team understands what should change.
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Step 05
I consider search visibility, qualified organic visitors and available enquiry or sales data.
Rankings matter, but they are not the final business outcome.
I am UK-based in London and work with businesses across the UK, including Cardiff.My approach is based on your website, competitors and goals.
I believe search visibility should lead to qualified visitors, customer trust, enquiries and revenue opportunities.I also believe explaining SEO clearly matters as much as doing the work. You should know what needs improving and why.
“My role is not to make SEO sound complicated. It is to identify what matters, explain the options and help businesses make better decisions about their search visibility.”
You are not simply hiring someone to send keyword reports or make general recommendations.
You are working with an experienced SEO consultant who understands technical SEO, local search, ecommerce SEO and how AI search is influencing business discovery.
I have trained more than 50,000 learners through my YouTube channel, Learn From Top Rated Freelancer, and mentoring.I believe business owners and marketing teams benefit from understanding the reasoning behind SEO recommendations.During consultancy work, I explain relevant concepts such as search intent, indexing, internal linking and performance measurement.
For businesses seeking formal team training or dedicated workshops, the availability and scope would need to be confirmed.
Yes. I work across traditional SEO, AEO, GEO and Entity SEO.
Search systems need to understand who your business is, what it does, who it serves and why its information can be trusted.
I review content clarity, technical accessibility, structured data and relevant authority signals.
These foundations can support discoverability across Google Search and AI-assisted search systems, including ChatGPT, Gemini, Perplexity and Google AI Overviews.
However, AI search platforms control their own responses. A consultant cannot guarantee that your business will be recommended.
The cost depends on your website, market competition, existing problems and the support required.
Some businesses need a focused SEO audit and strategy session. Others benefit from implementation guidance or ongoing consultancy.
I recommend the scope after understanding the website and commercial goals.
[ADD: Confirmed SEO consultancy rates or starting project fee]
I will not guarantee number one rankings, a particular increase in traffic or inclusion in AI-generated answers.
Google controls its rankings, and AI platforms determine their own outputs.
My focus is on identifying problems, improving the factors within your control and measuring meaningful progress.
You can review examples of previous SEO work through my SEO case studies.
