Your Shopify store may look professional and offer products people genuinely want. But if those products are difficult to find on Google, potential customers may discover competing shops instead.I help Cardiff Shopify businesses understand why important pages are underperforming and what improvements could help.
I am Hridoy Chowdhury, a UK-based SEO Consultant, AEO, GEO and AI Search Specialist. I have 7+ years of SEO experience, with 3,500+ completed projects, and work with businesses across the UK, including Cardiff.My approach connects search visibility with the things that matter to an online retailer: relevant visitors, customer trust, purchases and revenue.
I review how your Shopify store is organised, how Google understands your pages and whether your products match the searches your potential customers make.Not every store needs the same improvements. A small shop selling handmade products may need better collection pages and product descriptions. A larger retailer could have problems with duplicate URLs, filtering or crawl efficiency.
I start by identifying technical problems that could affect search visibility.
Shopify manages some technical settings automatically, but that does not mean every store is technically sound.
I review what can be improved within Shopify’s platform and identify issues that may require theme or development changes.
Your product pages should help shoppers understand what they are buying and help Google identify when those pages are relevant.
I review product titles, descriptions, headings, image information and structured data.
I also examine whether your product descriptions answer useful buying questions, such as materials, sizes, compatibility or product features.
Copying the same manufacturer’s description onto every product page may provide little distinction from competing retailers.
I recommend useful product information rather than adding extra text simply to increase word count.
Collection pages are often important for broader commercial searches.
For example, a Cardiff retailer selling home accessories across the UK may benefit from well-organised collections for mirrors, lamps and wall decorations.
I review collection titles, keyword targeting, content, internal links and product organisation.
I also assess whether collections compete for the same search intent or create unnecessary duplication.
The aim is to make important product groups easier for shoppers and search engines to understand.
A slow Shopify store can create a frustrating shopping experience.
I review loading performance, mobile usability and Core Web Vitals using suitable tools.
Potential issues include oversized images, theme code, excessive third-party applications and unnecessary JavaScript.
Removing every app is not always sensible. Some applications provide important shopping functions.
I consider the trade-off between functionality and performance before recommending changes.
My work begins with your products, customers and target market.
A Shopify store based in Cardiff does not necessarily need Cardiff keywords on its product pages. If you sell throughout the UK, national product searches may be more relevant.
Local SEO can still matter if you also have an eligible physical shop or serve local customers.
For example, a Cardiff clothing retailer selling online may benefit more from ranking for specific clothing categories than from competing for general searches about shops in Cardiff.
The right approach depends on who can buy your products and where you deliver.
I follow a clear process that connects technical findings with commercial priorities.
01
Step 01
I review your Shopify store, products, customers and target markets.
I also identify the collections and products that are most important to your business.
02
Step 02
I examine crawlability, indexing, internal links, product content, collection pages and website performance.
Where access is available, I review Google Search Console and relevant analytics data.
03
Step 03
I identify relevant product searches and examine how competing online stores organise their pages.
This helps reveal gaps in your current SEO strategy.
04
Step 04
I organise recommendations according to likely impact, commercial relevance and implementation effort.
Improving a collection page that already receives relevant impressions may deserve attention before publishing unrelated blog content.
05
Step 05
Depending on the agreed scope, I help improve technical SEO, product pages, collections and internal linking.
I review changes in relevant organic traffic and available ecommerce conversion data to understand progress.
I am UK-based in London and work with businesses across the UK, including Shopify retailers in Cardiff and Wales.When I review a store, I do not assume every product page needs more content or every technical warning needs immediate attention.
I look at how the store works, what customers search for and where improvements are likely to matter.I also explain my recommendations clearly, so you understand why a change is being made.
“More traffic is only useful when it brings the right shoppers. I focus on making Shopify products easier to discover and helping customers feel confident about buying.”
You are not hiring someone to add a few keywords to your Shopify product titles.
You are working with an SEO consultant who understands how ecommerce search intent, website structure, technical performance and useful product information connect.
Yes. Good Shopify SEO can improve how search and AI systems understand your products and store.My work across Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO) and Entity SEO helps me consider how product information is presented beyond traditional search results.
I focus on accurate descriptions, accessible content, relevant structured data and clear product relationships.These foundations can support product discovery across Google Search and other AI-assisted search experiences.
However, ChatGPT, Gemini, Perplexity and Google AI Overviews control their own outputs. No SEO service can guarantee product mentions or recommendations.
Shopify SEO costs depend on store size, product range, competition and technical condition.
A smaller Shopify store may need focused work on its most important collections. A larger store with hundreds of products may require more detailed technical and content improvements.
I recommend a scope after reviewing the store rather than offering the same package to every retailer.
I will not guarantee first position in Google, a specific number of sales or inclusion in AI-generated recommendations.
Google controls search rankings, and AI platforms determine their own responses.
I focus on improving the factors within your control and using available performance information to guide decisions.
You can review examples of my previous SEO work on my SEO case studies page.
If your Shopify products are not appearing for relevant searches, your collection pages receive little organic traffic or technical issues are affecting your store, I can help you identify what deserves attention.We can discuss your Shopify website, competitors, product range and current SEO priorities.
Let’s find out what could help more relevant shoppers discover your Shopify store.
