Your online shop may have good products, competitive prices and a professional design. But if potential customers cannot find those products on Google, you are missing opportunities to generate sales.Sometimes the problem is technical. Sometimes your category pages target the wrong searches. In other cases, product information is too limited to help shoppers or search engines understand what makes an item relevant.I help ecommerce businesses identify these problems and improve the pages that matter.
I am Hridoy Chowdhury, a UK-based SEO Consultant, AEO, GEO and AI Search Specialist. I work with businesses across the UK, including online retailers in Cardiff.With 7+ years of SEO experience and 3,500+ completed SEO projects, I focus on connecting organic search visibility with relevant visitors, customer trust and revenue opportunities.
Ecommerce SEO involves making your online store easier for search engines to understand and easier for customers to use.I review your website structure, products, categories, content and technical performance before deciding which changes deserve attention.
A product keyword is valuable when it attracts someone interested in buying what you sell.
I research commercial searches, product terms, category keywords and relevant long-tail queries.
For example, a Cardiff clothing retailer selling across the UK needs to target searches for its actual products, not simply repeat Cardiff across every page.
I consider search intent, competition, product relevance and the potential commercial value of each keyword.
The result is a clearer understanding of which pages should target which searches.
Product pages need more than a product name and a photograph.
I review how each important page explains the product, presents useful details and helps customers make decisions.
I do not recommend writing lengthy descriptions for every product simply to increase word count.
A useful product page should answer genuine buying questions without making shoppers work to find basic information.
Category pages are often among the most commercially important pages on an ecommerce website.
They help shoppers compare products and can target broader buying searches.
I examine whether categories reflect how customers search, whether subcategories are organised logically and whether important pages receive relevant internal links.
I also review filtered URLs and pagination where necessary.
For example, an online homeware shop may benefit from distinct categories for dining tables and coffee tables. Creating dozens of nearly identical pages for every possible filter, however, may introduce unnecessary duplication.
Online shops can develop technical problems as products, categories and filters increase.
On the ecommerce websites I audit, I look closely at duplicate URLs, crawl efficiency, canonical tags, redirects and product availability changes.
Not every product URL should necessarily appear in Google.
The priority is ensuring important pages remain accessible while avoiding unnecessary indexing problems.
Yes. I work with Shopify, WooCommerce, WordPress and other website platforms.Each ecommerce platform has different technical considerations.
I review Shopify product collections, URL structure, internal links, content and relevant technical settings.
I also consider how themes and third-party applications affect website performance.
Shopify has platform-specific limitations, so some recommendations require working within its existing architecture.
WooCommerce gives businesses considerable control over their store, but performance depends on how WordPress, themes, plugins and hosting work together.
I review product and category structures, indexation, technical configuration and page performance.
I also help identify where unnecessary plugins or complex website structures may be creating problems.
I use a practical process that connects technical findings with commercial priorities.
Step 01
Understand Your Business and Website
I review your product range, important categories, customers and target markets.I also want to understand which products contribute most to your business goals.
Step 02
Audit Your Ecommerce Website
I examine technical SEO, product pages, category pages, search performance and internal linking.Where access is available, I use Google Search Console and relevant analytics data.
Step 03
Research Keywords and Competitors
I identify relevant searches and examine how competing stores organise their content.This helps reveal missed opportunities and unrealistic keyword targets.
Step 04
Prioritise SEO Improvements
I organise recommendations according to likely impact, implementation effort and commercial relevance. Improving an important category page may deserve attention before creating several informational blog posts.
Step 05
Implement, Measure and Refine
Depending on the agreed scope, I help improve content, technical SEO, internal links and website structure. I monitor relevant organic traffic, search visibility and available ecommerce conversion data to assess what is working.
I am UK-based in London and work with businesses across the UK, including Cardiff.My approach is based on what the store actually needs. A small ecommerce shop with 50 products will not necessarily benefit from the same strategy as a retailer managing thousands of product URLs.
I also explain the reasoning behind my recommendations, so you understand what should change and why.
“More visitors are not always more valuable. I want ecommerce SEO to attract people looking for your products and give them good reasons to buy.”
You are not simply hiring someone to run an automated website audit and send you a list of errors.
You are working with an SEO consultant who understands how technical problems affect search visibility, website usability and commercial opportunities.
Strong ecommerce SEO can improve how search and AI systems understand your products and store.I work across Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO) and Entity SEO.For online stores, I consider accurate product information, clear descriptions, structured data, category relevance and accessible pages.
These elements can support product discovery and understanding across Google Search and AI systems such as ChatGPT, Gemini, Perplexity and Google AI Overviews.AI search optimisation builds on traditional SEO. It does not replace useful product information or sound technical foundations.
Ecommerce SEO pricing depends on the size of your store, website platform, technical condition and competition.
A smaller Shopify store may need focused category and product optimisation. A larger WooCommerce website may require extensive technical work and ongoing content improvements.
I recommend a scope based on the store rather than placing every business into the same package.
I will not guarantee first position in Google, a specific increase in sales or inclusion in AI-generated answers.
Google and AI platforms control their results.
I focus on improving the factors within your control and using performance data to guide decisions.
You can review examples of previous work through my SEO case studies.
If your online shop is struggling to attract relevant organic traffic, important product pages are not appearing in Google or your category pages are underperforming, I can help you identify what needs attention. During a consultation, we can discuss your products, website platform, competitors and SEO priorities.
Let’s identify where your ecommerce website has opportunities to attract more relevant shoppers and turn search visibility into sales.
