Technical SEO
Case Study
Technical SEO Case Study
Optimizing for Performance & Rankings
At SEO Expert Cardiff, we specialize in tackling complex technical SEO challenges that impact website performance and search rankings. This case study showcases how we resolved significant technical issues for a Cardiff-based client, leading to improved crawlability, faster site speeds, and a boost in organic traffic.
Client Overview
The Challenge
Cardiff Fitness Hub had a modern website but faced major technical SEO challenges preventing them from reaching their full potential. Their issues included
- Slow Page Load Speeds: Core Web Vitals were failing, leading to a poor user experience.
- Crawlability Issues: Search engines couldn’t properly index some key pages.
- Duplicate Content Problems: Unoptimized pages caused content duplication.
- Duplicate Content Problems: Unoptimized pages caused content duplication.
- Mobile Usability Errors: Poor responsiveness led to high bounce rates on mobile devices.
The Solution
We implemented a comprehensive technical SEO audit and optimization strategy to address these issues and deliver measurable improvements
1. Website Speed Optimization
Compressed images using next-gen formats (WebP).
Minimized JavaScript and CSS files to reduce load times.
Implemented lazy loading for images and videos.
Leveraged browser caching and CDN integration for faster global delivery.
2. Fixing Crawlability Issues
Cleaned up the robots.txt file to allow search engines to crawl key areas of the site.
Generated an updated XML sitemap and submitted it to Google Search Console.
Fixed noindex tags and ensured all important pages were properly indexed.
3. Resolving Broken Links & Redirects
Identified and fixed broken links using tools like Screaming Frog.
Implemented 301 redirects to streamline URL structures and remove redirect chains.
4. Duplicate Content Removal
Canonicalized duplicate pages to eliminate content overlap.
Optimized title tags and meta descriptions for better differentiation.
5. Mobile Optimization
Made the site fully responsive, ensuring a seamless experience on all devices.
Enhanced mobile usability to meet Google’s Mobile-Friendly standards.
The Results
After implementing these technical SEO improvements, Cardiff Fitness Hub experienced significant performance and ranking gains
Key Metrics Achieved:
Client Testimonial
Visual Highlights
Incorporate visuals to showcase the success:
- Core Web Vitals Before vs. After: Display improvements in LCP, FID, and CLS scores.
- Website Speed Performance Chart: Before-and-after results from Google PageSpeed Insights.
- Crawl Errors Chart: Visualize the reduction in indexing errors and broken links.
- Organic Traffic Growth Graph: Show the impact on organic traffic after resolving technical issues.
