E-commerce SEO
Case Study
E-commerce SEO Case Study
From Traffic to Sales Success
At SEO Expert Cardiff, we specialize in helping e-commerce businesses grow their online visibility and sales. This case study highlights how we implemented a data-driven SEO strategy for a Cardiff-based online retailer, resulting in higher search engine rankings, increased organic traffic, and a significant boost in revenue
Client Overview
The Challenge
Cardiff Home Essentials faced challenges common to many e-commerce businesses:
- Low organic search visibility for key product categories.
- Poorly optimized product and category pages.
- Stagnant website traffic with declining conversions.
- Strong competition in the home goods niche.
The Solution
Our team implemented a comprehensive e-commerce SEO strategy tailored to their specific challenges and goals
1.In-Depth Keyword Research
Identified high-converting, long-tail keywords for product categories and individual items (e.g., “affordable home décor Cardiff” and “modern table lamps UK”).
Focused on transactional search intent to attract ready-to-buy customers.
2. On-Page Optimization
Optimized product and category pages with targeted keywords in meta titles, descriptions, headers, and content.
Created unique, engaging product descriptions to improve search relevance and user experience.
3. Technical SEO Enhancements
Improved website speed for faster page load times.
Implemented mobile optimization to enhance usability for shoppers on smartphones and tablets.
Structured data (schema markup) added for product pages to enhance rich snippets (e.g., reviews, prices).
4. Content Marketing Strategy
Published SEO-optimized blog content (e.g., “Top 10 Budget-Friendly Home Décor Ideas”) to drive organic traffic and build internal links.
5. Link-Building Campaign
Built high-quality backlinks from home décor and lifestyle websites to improve domain authority and rankings.
The Results
Our tailored e-commerce SEO strategy delivered impressive results within 6 months.
Key Metrics
Client Testimonial
Visual Highlights
Include data visuals to showcase measurable results:
- Keyword Rankings Graph: Display improvements for key product-related terms.
- Traffic Growth Chart: Compare organic traffic before and after SEO efforts.
- Sales Increase Graph: Highlight month-over-month growth in online revenue.
- Screenshot of Rich Snippets: Showcase structured data results in Google (e.g., star ratings, pricing).
